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When a customer visits your store, the decompression zone is frequently where they enter first and where they transition into shopping mode. People are looking around the store at this point, so merchandise in this section usually goes unnoticed. As a result, key products and signage should not be placed near the entrance.
Food stores purposefully place staples like milk and eggs at the back of the shop, forcing customers to traverse past other products in order to get there, maybe persuading them to buy more. The kids’ section is typically located on the top floor of department stores, forcing parents to navigate other areas and boosting the possibility that they will make further purchases.
According to studies, most people naturally look left, then right when entering a store. Shoppers will typically move to the right and walk counter-clockwise around the store. As a result, putting your premium promotion or in-demand goods in this area will guarantee that people will see it. Your power wall is this area, and it may be a fantastic spot for brand-building and advertising.
Still, the internal and external factors impacting a specific retail store greatly determine whether a customer goes left or right (or even walks straight ahead). Utilizing this information to create store layout ideas that will drive customers in the direction you desire is therefore essential for successful retail business planning. While there may not be much that can be done to alter outside circumstances, it is still feasible to design a store plan that takes into account the outside environment in order to maximise potential inside the business.
In retail design, colour should be utilised intelligently. People are drawn to warm colours, thus yellow and red can help draw clients into the store through the door. Cool colours, such blues and greens, are advantageous in settings where clients need time to think through their purchasing decisions since they have a relaxing effect on people. The interior colours of the store should reflect the image and personality of the business.
The colours of interior elements such walls, ceilings, floors, dividers, fixtures, and display items influence the identity and image that is portrayed. The main goal of employing colour in a store’s interior is to bring attention to the merchandise by selecting less appealing hues for the furnishings and display spaces. While a colourful store can make for a fun, enjoyable shopping experience, too much colour can be distracting and drive customers out of the store early. Customers may find it challenging to concentrate on your products and complete a purchase due to sensory overload. If customers don’t enjoy the aesthetics of your store, it’s also doubtful that they will return. Use colour sparingly in your shop design to prevent this.
The design of shops and commercial spaces is influenced by more than just the view and the colours. It’s also crucial to consider aspects that might leave a lasting impression on customers, who can remember a business or brand because of the way it smelled or the kind of music they heard there.
Consumers need receive something unique when they visit a physical retail location in order for it to compete with the convenience of online shopping. Utilizing in-store technology is one method to converge these two shopping experiences.
Your store layout should assist you in meeting your retail merchandising objectives by guiding customers through the store and exposing them to your products, all while managing key stimuli that encourage purchasing behaviours. The foundation that will guide the experience of your retail space is the store layout.
There are numerous store layouts to consider. Here are a few examples:
We are happy to present you with the design of your dreams that will fully reflect your business and brand. Or there is a place you want to be designed and if the design in your mind is different from this result, share a picture of your dream design with us and let’s see what we can do together.
DISCLAIMER: There are numerous caveats and restrictions. Because of the generality of this update, the information provided herein may not be applicable in all situations.A comprehensive review would be required for certainty. The information contained on this website is for general information purposes only.
Please contact us for further information and a more detailed assessment. If you are in any doubt, you should contact your Local Authority before undertaking any work. Whilst we endeavour to keep the information up to date and detailed, Se & Se Consultancy Ltd. makes no representations or warranties about the accuracy with respect to information of any kind without a detailed assessment and/or Local Authority confirmation.
Se & Se Consultancy Ltd. 2022 |
Planning and Architectural Specialists
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